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The NPD Group

The NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. We provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

Through our consumer panel, retail sales tracking services, special reports, and custom research, we help our clients understand and profit from consumer and retail trends. Our data tells them who is buying, what, where, and why at the international, national, and store levels.

NPD market research products and services are available for the following industry sectors: Automotive, Beauty, Commercial Technology, Consumer Technology, Entertainment, Fashion, Food & Beverage, Foodservice, Home, Office Supplies, Software, Sports, Toys, and Wireless.

Our market research information helps companies make fact-based decisions in order to:

  • Identify new business opportunities
  • Guide new product development
  • Develop marketing strategies
  • Enhance sales force performance
  • Strengthen category management
  • Optimize promotion/advertising mix
  • Understand consumer behavior and customer satisfaction
  • Increase market share

Our clients include manufacturers, retailers, and service companies in all of the industries we serve.  We also provide market research information to foodservice operators, technology distributors, and financial services providers that track the industry sectors we monitor. NPD has over 1700 clients, ranging from Fortune 100 leaders to smaller businesses.


Crest - As the industry’s gold standard for market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals and snacks in France, Germany, Japan, Spain, U.K., U.S., and Canada. It tracks purchases in the commercial restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments such as convenience and food stores.

ReCount™ -   ReCount® is a census of commercial restaurant locations in the U.S. and Canada. It includes both chain and independent restaurant locations. Restaurants are categorized by service type and food specialty within QSR and FSR segments, and by geography, from the national level down to specific unit address.


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